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January
19
2010

CANDIE’s published a press released stating that Britney Spears was re-signed to work with them for the 2010 year:

CANDIE’S AND KOHL’S DEPARTMENT STORES ANNOUNCE INTERNATIONAL SUPERSTAR, BRITNEY SPEARS HAS BEEN RE-SIGNED FOR A SECOND CONSECUTIVE YEAR TO PROMOTE THE CANDIE’S BRAND

Iconix Brand Group, Inc. (NASDAQ: ICON) announced today it has renewed its exclusive partnership with international icon, Britney Spears for its Candie’s brand, which is available only at Kohl’s Department Stores (NYSE: KSS) and Kohls.com. Spears will appear in the Candie’s only at Kohl’s marketing campaigns throughout 2010.

Commenting on the partnership, Britney Spears stated, “I had a great experience working with Candie’s and Kohl’s last year and I am thrilled to be asked to sign on again for a second year. We’re planning some very cool photo shoots and I can’t wait for my fans to see them.”

Dari Marder, chief marketing officer, Iconix stated, “We had such a successful year with Britney in 2009 that we wanted to keep the momentum going and offer our Candie’s customers new, exciting campaigns with Britney in 2010. Britney has been a great partner, truly embracing the brand, and we know her fans worldwide will love what we have coming next.”

Julie Gardner, Kohl’s executive vice president and chief marketing officer, stated, “We are excited to have Britney Spears represent the Candie’s brand for another year and are confident this year’s campaign will be another success. Our customers embraced Britney as the face of Candie’s and know they can count on the brand to deliver quality and style at a great value.”

Details on the spring 2010 Candie’s Only at Kohl’s marketing campaign will released next month.

During her 10 year career, Britney Spears has had 5 albums debut at the #1 spot on the Billboard Top 200 Albums chart, as well as 23 Top 40 hits on the Billboard Pop Singles chart. Worldwide, Britney Spears is one of the top-selling artists of the last decade, constantly topping charts with her albums…Baby One More Time (1999); Oops!… I Did It Again (2000); Britney (2001); In The Zone (2003); Blackout (2007) and Circus (2008). Worldwide she has sold over 63 million albums. Spears recently became the first artist in over three years to debut No. 1 on the Billboard Hot 100 Chart with her latest song, “3.”

Britney Spears recently wrapped her world tour, “The Circus Starring Britney Spears”, which Candie’s and Kohl’s were associate sponsors. “The Circus Starring Britney Spears” tour started in Britney’s home state of Louisiana in March 2009 and was the # 4 highest grossing tour of the year bringing in a total of $83 million.


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This entry was posted on Tuesday, January 19th, 2010 at 8:56 am and is filed under News & Gossip. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Britney Spears re-signed to Candie’s 2010”

  1. IBM Fansites // Joyce Says:

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    When you have time. I invite you to know my work…
    and when you’ll want to change the version, already know where find good designs.
    xoxo

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Tour Calendar

1st. North American Leg
03/03 - New Orleans, LA - U.S.A. - Pictures - HQ
03/05 - Atlanta, GA - U.S.A. - Pictures - HQ / Pictures
03/07 - Miami, FL - U.S.A. - Pictures - HQ / Pictures
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03/18 - Toronto, Canada - Pictures
03/19 - Toronto, Canada - Pictures
03/20 - Montreal, Canada - Pictures
03/23 - Uniondale, NY - U.S.A. - Pictures
03/24 - Washington, DC - U.S.A. - Pictures
03/27 - Pittsburgh, PA - U.S.A. - Pictures
03/30 - Houston, TX - U.S.A. - Pictures
03/31 - Dallas, TX - U.S.A. - Pictures - HQ / Pictures
04/02 - Kansas City, MO - U.S.A. - Pictures
04/03 - Minneapolis, MN - U.S.A. - Pictures
04/06 - Edmonton, Canada
04/08 - Vancouver, Canada - Pictures - HQ / Pictures
04/09 - Tacoma, WA - U.S.A. - Pictures
04/11 - Sacramento, CA - U.S.A. - Pictures - HQ / Pictures
04/12 - San Jose, CA - U.S.A. - Pictures
04/14 - Salt Lake City, UT - U.S.A. - Pictures
04/16 - Los Angeles, CA - U.S.A. - Pictures
04/17 - Los Angeles, CA - U.S.A. - Pictures
04/19 - Anaheim, CA - U.S.A. - Pictures
04/20 - Anaheim, CA - U.S.A. - Pictures - HQ
04/22 - Oakland, CA - U.S.A. - Pictures
04/24 - Glendale, AZ - U.S.A. - Pictures
04/25 - Las Vegas, NV - U.S.A. - Pictures
04/28 - Chicago, IL - U.S.A. - Pictures
04/29 - Chicago, IL - U.S.A. - Pictures
04/30 - Columbus, OH - U.S.A.
05/02 - Montville, Connecticut - U.S.A. - Pictures
05/03 - Montville, Connecticut - U.S.A.
05/05 - Montreal, Canada - Pictures

European Leg
06/03 - London, UK - Pictures - HQ / Pictures
06/04 - London, UK - Pictures
06/06 - London, UK - Pictures - HQ / Pictures
06/07 - London, UK - Pictures
06/10 - London, UK - Pictures - HQ / Pictures
06/11 - London, UK - Pictures - HQ
06/13 - London, UK - Pictures - HQ / Pictures
06/14 - London, UK - Pictures
06/17 - Manchester, UK - Pictures
06/19 - Dublin, Ireland - Pictures
06/20 - Dublin, Ireland - Pictures
07/04 - Paris, France - Pictures
07/05 - Paris, France - Pictures - HQ
07/06 - Paris, France - Pictures
07/09 - Antwerp, Belgium - Pictures
07/11 - Copenhagen, Denmark - Pictures - HQ / Pictures
07/13 - Stockholm, Sweden - Pictures
07/14 - Stockholm, Sweden - Pictures
07/16 - Helsinki, Finland - Pictures
07/19 - St. Petersburg, Russia - Pictures
07/21 - Moscow, Russia - Pictures - HQ
07/26 - Berlin, Germany - Pictures

2nd. North American Leg
08/20 - Hamilton, Canada - Pictures
08/21 - Ottawa, Canada - Pictures - HQ
08/24 - New York, NY - U.S.A. - Pictures - HQ
08/25 - New York, NY - U.S.A. - Pictures - HQ
08/26 - New York, NY - U.S.A. - Pictures
08/29 - Boston, MA - U.S.A. - Pictures
08/30 - Philadelphia, PA - U.S.A. - Pictures
09/01 - Orlando, FL - U.S.A. - Pictures - HQ / Pictures
09/02 - Miami, FL - U.S.A. - Pictures
09/04 - Atlanta, GA - U.S.A. - Pictures
09/05 - Greensboro, NC - U.S.A. - Pictures
09/08 - Detroit, MI - U.S.A. - Pictures
09/09 - Chicago, IL - U.S.A. - Pictures
09/11 - Des Moines, IA - U.S.A. - Pictures
09/12 - Grand Forks, ND - U.S.A. - Pictures
09/15 - Tulsa, OK - U.S.A. - Pictures
09/16 - Houston, TX - U.S.A. - Pictures
09/18 - Dallas, TX - U.S.A. - Pictures
09/19 - Bossier City, LA - U.S.A. - Pictures
09/21 - El Paso, TX - U.S.A. - Pictures
09/23 - Los Angeles, CA - U.S.A. - Pictures - HQ / Pictures
09/24 - San Diego, CA - U.S.A. - Pictures
09/26 - Las Vegas, NV - U.S.A.
09/27 - Las Vegas, NV - U.S.A.

Australian Leg
11/06 - Perth, Australia - Pictures
11/07 - Perth, Australia - Pictures
11/11 - Melbourne, Australia - Pictures
11/12 - Melbourne, Australia - Pictures
11/13 - Melbourne, Australia - Pictures
11/16 - Sydney, Australia - Pictures
11/17 - Sydney, Australia - Pictures
11/19 - Sydney, Australia - Pictures
11/20 - Sydney, Australia - Pictures
11/22 - Brisbane, Australia - Pictures
11/24 - Brisbane, Australia - Pictures
11/25 - Brisbane, Australia - Pictures
11/27 - Melbourne, Australia
11/29 - Adelaide, Australia

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